Our Services
Retailer Connection
Project Planning
McCallum Group works with you to evaluate and plan a retailer channel strategy that optimizes your strengths as a vendor, amplifies your brand with customers, and propels you towards your sales goals.
Finding the Right Buyer
Every Big Box retailer has multiple buyers who specialize in distinct product categories. McCallum Group facilitates connections with the right decision-makers across departments and channels.
Reporting & Analytics
We understand that reporting and data analytics play a crucial role in driving retail and supply chain decision-making. McCallum Group is experienced in:
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Identifying and tracking category key performance indicators (KPIs) based on market research and success stories
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Evaluating competitive landscapes across product categories and retailers
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Analyzing available retailer sales data to identify trends and inventory insights
The PRO Experience
PRO Planning and Execution
Planning and coordination for professional projects is critical to your financial success. McCallum Group provides:
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Connection with vendors who are set up in the retailer product and pricing systems so your products can be located and quotes made when the time is right.
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Streamlining of processes by getting approvals in retailer Pro systems and inclusion in the pricing databases that the Retailers utilize.
Home Improvement Professionals have their own set of needs, and vendors should be ready to target their product and service offerings to this growing segment of the market
Enhancing in-store shopping experiences for the customer
Planograms
Crafting advertising strategies to deliver tangible financial results
Marketing Spend
Retailer Search Engine Optimization (SEO) to bring products to the top of category search results
Digital Content
Data and strategic planning to improve product line and category performance
Forecasting
Product Onboarding & Optimization
Supply Chain Dynamics
Positioning the right product in the right location is key to profitability
Merchant Collaboration
Cultivating relationships with the merchant supply chain teams and their processes
Positioning Products Online
Onboarding products for Dropship and into the Direct Fulfillment Centers (DFSs) for optimal online delivery
Positioning Products in the RDCs
Utilizing Rapid Deployment Centers (RDCs) for optimal store delivery
Supply Chain Analytics
Delivering critical supply chain data and insights to drive supply chain efficiencies