Case Studies
Common Partner Challenges
Merchant Buyer Communication
Product Launch Success
Unclear Sales Progression
Unfamiliar Big Box Processes and Systems
Sales Plateau
Partner Success Stories
Case Study - Category Recognition
A leading manufacturer of massage chairs faced challenges gaining visibility in an over-crowded furniture category. The retailer created a new category for this sub segment to drive awareness of their exciting and innovative products.
The sales team at McCallum Group collaborated with our client to onboard their items according to the retailer’s online standards as well as create search engine optimization (SEO) and banner-add strategies to drive customer interaction with online products
McCallum Group partnered with customer to track performance indicators such as marketing spend and product movement to optimize online marketing strategy with Big Box retailer
The McCallum Group Strategy grew our client's sales from $200K to $10M over a FIVE period, and the sales continue to increase year over year.
Challenge
Partner Strategy
Results
Our Delivery
Case Study - Supply Chain Penalties
The McCallum Group team worked with the retailer and customer supply chain teams to update the way SKUs were palletized, labeled and Keyrec’d in retailer warehouses
Profitability on our client's account has grown by double digits since the supplier made changes recommended by McCallum Group to improve its supply chain and reduce crippling penalties
Partner Strategy
Results
Our Delivery
Challenge
Our team at McCallum Group partnered with our customer to create regular communication updates for the shipping status of their products as well as developed performance indicators to track supply chain improvements
A manufacturer of drain systems faced continuous supply chain penalties from a Big Box retailer, resulting in chargebacks and ultimately reducing their profitability
Case Study - Sales Stagnation
US provider of faucets and bathroom accessories faced ongoing sales stagnation and difficulty establishing a strong category presence with existing items on THD.com
Challenge
McCallum Group Sales Team facilitated discussions with category online buyer and customer to create a strategy to overcome online advertising and stocking roadblocks
Customer’s online sales grew nearly 90% in just the first year of partnering with McCallum Group
Partner Strategy
Results
Our Delivery
McCallum Group Sales Team partnered with supplier to enrich online products to drive customer engagement and brand recognition within the category
Case Study - Order Fulfillment Delays
Leader in compressor technology faced order fulfillment and supply chain delays that threatened customer wait times and brand reputation
Challenge
McCallum Group team collaborated with the customer and retailer to update the current supply chain to position products closer to the customer base geographies
Our client's sales grew by 50% when McCallum Group advised reduction of delivery times to customers by increased production efficiency for the manufacturer
Partner Strategy
Results
Our Delivery
McCallum Group worked to onboard more customer products into new DFCs as they became available