McCallum Group, Inc.
Sales Represeentatives
Core Values
Drive Everything
We Do
Trusted
Empathetic
Collaborative
Responsive
McCallum Group Inc. has represented leading manufacturers across the world since 2006.
In 2025, we relocated our headquarters and product showroom from the north metro Atlanta area to Cumming, Georgia.
McCallum Group is uniquely positioned to support and serve our client partners across multiple departments. We strive to be a trusted leader and dedicated brand advocate, leveraging strong industry relationships to drive meaningful growth and long‑term success.
Meet Our CEO
Bruce McCallum has been working in the Home Center Channel for over 30 years and is well-known to product merchants and manufacturers in the business. Bruce got his start as a National Account Representative with a major power tool manufacturer where he developed skills in marketing and sales of home center products.
Bruce has cultivated key relationships through his knowledge of the industry, empathy, and hard work and is now a trusted advisor to over 70 North American and international home products manufacturers.
Our Leadership Team
National Account Manager
Christopher Strevel joined McCallum Group Inc. in 2010 and now leads our online sales team. His deep understanding of the Big Box online space helps drive multi-channel sales growth through marketing optimization and product innovation
Store Operations Manager
Billy Hitchock began his career as a merchandiser for a major power tool company and has been our Pro Accounts and Merchandising expert for 10 years. As an expert in product placement in Big Box centers, Billy is our specialist for Pro Desk and special orders
Senior Sales Support Lead
Trey Boles started with McCallum Group Inc. in 2016 and leads our sales support team. He excels at driving forward momentum for our clients with product onboarding, product page enrichment, and retailer search engine optimization (SEO)
Data & Analytics Lead
Andy McCallum was previously a Senior Consultant for a global consulting firm specializing in data analytics and IT infrastructure. Andy helps drive innovation and account efficiency through data visualization and operationalizing key insights from sales channel data